We’ve added a new case study, “Building an analytics capability at Barchester College”, to the instructor resources. The case has been developed in a similar style to the GoGet case in the book and is intended to be used in conjunction with chapters 14 (analytics methodology), 15 (design thinking), and 16 (ethics). While Barchester College is a pseudonym, the material in the case is drawn from interviews with a real-life organization. Having a case study based in higher education is particularly useful as it is a setting that students who have not worked in an organization prior to their studies will understand, e.g., the material on recruitment and student attrition. It is suitable for any of the exercises in the book where it is proposed that learners draw on “their current educational institution”. The case is accompanied by an instructor note.
The BACA survey is contained in Appendix C of the textbook and is available in Excel via the resources page. We have also implemented the BACA using the Qualtrics survey design software, as described here.
Try the survey
You can complete the BACA survey in Qualtrics for your own organisation. Once you have finished the survey you will see a summary of the results for all the survey responses received so far (also downloadable as a pdf). No identifying data is collected and thus both the organizations surveyed and the respondents are fully anonymous.
The Mango radar chart in Figure 2.7 of the book has been removed by the content owner. We recommend replacing this exercise with the ‘Data Scientist Personality Test‘, which has 10 questions. This survey is available in Qualtrics.
If data scientist profiling is being used for as part of group work then each team member should self-assess and see which cell of the data scientist matrix they are placed in. The team can then combine the individual profiles and see where they might want to bolster their skill set if they were to tackle a real-world business analytics project.