The Business Analytics textbook is published by Bloomsbury (hard copy and e-book) and has been developed through teaching at the University of New South Wales, Australia by Richard Vidgen, Sam Kirshner, and Felix Tan. The book is available from VitalSource, AmazonUK, AmazonUS, and AmazonAus.
The Bloomsbury companion Web site for the book contains resources for instructors, including lecture slides, case studies, and an instructor handbook with ideas about how to use the book in teaching.
Content and updates specific to the textbook are on this Web site. Richard Vidgen’s blog on data science and business analytics contains more commentary and research updates.
The authors
Richard Vidgen
Emeritus Professor of Business Analytics, University of New South Wales, Sydney, Australia
&
Emeritus Professor of Systems Thinking, University of Hull, UK
Sam Kirshner
Senior Lecturer in Operations Management, University of New South Wales, Sydney, Australia
Felix Tan
Senior Lecturer in Information Systems, University of New South Wales, Sydney, Australia
Business Analytics: a management approach 