The Business Analytics textbook is published by Macmillan (hard copy and e-book) and has been developed through teaching at the University of New South Wales, Australia by Richard Vidgen, Sam Kirshner, and Felix Tan. The book is also available on VitalSourceUK, VitalSourceAus, AmazonUK, AmazonUS, and AmazonAus.
The Macmillan companion Web site for the book contains resources for instructors, including lecture slides, case studies, and an instructor handbook with ideas about how to use the book in teaching.
Content and updates specific to the textbook are on this Web site. Richard Vidgen’s blog on data science and business analytics contains more commentary and research updates.
Richard VidgenProfessor of Business Analytics, University of New South Wales, Sydney, Australia
Professor of Business Analytics, Birkbeck University, London, UK
Sam KirshnerSenior Lecturer in Operations Management, University of New South Wales, Sydney, Australia
Felix TanSenior Lecturer in Information Systems, University of New South Wales, Sydney, Australia