We’ve added a new case study, “Building an analytics capability at Barchester College”, to the instructor resources. The case has been developed in a similar style to the GoGet case in the book and is intended to be used in conjunction with chapters 14 (analytics methodology), 15 (design thinking), and 16 (ethics). While Barchester College is a pseudonym, the material in the case is drawn from interviews with a real-life organization. Having a case study based in higher education is particularly useful as it is a setting that students who have not worked in an organization prior to their studies will understand, e.g., the material on recruitment and student attrition. It is suitable for any of the exercises in the book where it is proposed that learners draw on “their current educational institution”. The case is accompanied by an instructor note.
Business Analytics: a management approach 